Swedish Wilderness Co isn't a single product — it's a family of products built around one principle: structured, verified knowledge about Swedish nature, turned into decisions you can act on. Products first, platform second.
The editorial content on Swedish Wilderness gives our products a shared foundation of verified knowledge, guides and context.
Gone Fishing is the first tool we've built on that foundation, and currently our only launched product.
Gone Fishing answers a specific question: where should I fish — and what are the conditions right now? Rather than just showing where the water is, Gone Fishing weighs current conditions against what's actually known about each water, so the answer is useful the same day you head out. It follows the same principle as the rest of Swedish Wilderness: say what we know, mark clearly what we don't, and never guess convincingly to fill a gap.
Find trout waters on Gone Fishing
More specialised nature products may be developed as we find real problems worth solving. That's not a promise made in advance — just a direction we're keeping open.
Alongside our own products, we also run Swedish Wilderness Digital Experience — a commercial part of the company, separate from our product family. It isn't another nature product like Gone Fishing — it's a way for other organisations to work with us.
Through Swedish Wilderness Digital Experience, we help organisations develop better digital products and services — from strategy and product development to design and AI-enabled development.